For a long time now, Adam Polansky has been closing the gap between ideas and reality at places like Travelocity, Dr Pepper, Radio City Entertainment, and Starwood Hotels. A dedicated storyteller, he’s written multiple articles and is also a contributing author to Usability Success Stories: How Organizations Improve by Making Easier-To-Use Software and Websites.

He is currently a UX Strategist with Bottle Rocket Studios, a part of Ogilvy & Mather and one of the most successful mobile design agencies in the world.